Having just listened to Valerie Bockstetter of FSG present on Shared Value - I am struck with how valuable the term itself is. Often, when talking about CSR or Corporate Citizenship - most of my friends (not in the field) have NO IDEA what those terms mean.
Shared Value is a very accessible term - and I think that has incredible value. However, dismissing CSR as basically philanthropy is not helpful. This article clearly outlines why.
Amplify’d from www.guardian.co.uk
See this Amp at http://bit.ly/w4GYXq